Market Leadership
Speak · 2022
Speak Japan Launch & Scale
Built and scaled Speak's Japan business from zero to multi-million ARR, reaching
- Japan GTM
- B2C/B2B Growth
- Brand Marketing
- Team Building
Based in Tokyo. Feel free to reach out.
Yan Kindyushenko Growth, brand, and GTM strategy for Japan.
10+ years across Speak, Meta, Amazon, and DeNA, scaling products through full-funnel marketing, TVCM, influencer marketing, partnerships, CRM, and performance media.
- Years in marketing & GTM
- 10+
- Ad spend managed
- $1B+
- Products launched
- 15+
- Languages
- 3
Featured work
Selected work across growth, GTM, and launches
Real projects across Speak, Meta, and Amazon, from AI education growth to APAC B2B marketing and hardware launches.
B2B Marketing Market Leadership Product Launches
Full portfolio
3 case studies
Explore the work behind Japan market entry, brand building, growth systems, and product launches.
Focus areas
- Japan GTM
- B2C/B2B Growth
- Brand Marketing
- Team Building
- APAC Marketing
- Performance Marketing
Core skills
What I bring to growth work
Four areas where I help teams move from market understanding to measurable growth in Japan.
Go-To-Market
From market understanding and launch strategy to channel mix, milestones, and cross-functional execution.
- Market understanding
- Launch strategy
- Channel mix
- Cross-functional execution
Growth
Full-funnel growth across paid media, TVCM, influencer marketing, partnerships, CRM, owned channels, and app store growth.
- Paid media
- TVCM
- CRM
- App store growth
Brand Building
National brand campaigns that connect global positioning with local cultural insight and measurable business goals.
- Positioning
- TVCM
- Influencer marketing
- Partnerships
Executive Communication
Clear alignment across HQ, regional teams, local partners, media, agencies, and cross-functional operators.
- HQ alignment
- Agency briefs
- Partner management
- Team operating rhythm
Media
Media and press coverage
Interviews, mentions, and coverage connected to growth, Japan market entry, and product launches.
PR TIMES
AppTweak Amplify Tokyo 2026 Shares the Latest in ASO and Apple Ads
A recap of AppTweak Amplify Tokyo 2026, including Yan's panel on Speak's approach to adapting and measuring growth in Japan.
Press Release Event ASO
Lifehacker Japan
Why People Who Keep Asking Questions Will Be More Valuable in the AI Era
An interview with Yan on his work philosophy, approach to AI, career journey, health routines, and the importance of continuing to ask why.
Interview Interview Leadership
ProductZine
How Speak Moved Beyond Short-Term Growth to Build a Long-Term Strategy in Japan
An event report on how Speak moved beyond short-term growth tactics to build a durable growth strategy for the Japanese market.
Event Report Growth Product
About
Building technology that improves people's lives, and helping it reach Japan.
I am passionate about new technology that makes the world better. My career has focused on bringing global products into Japan, scaling them with local insight, and building teams that can keep growing after launch.
Japan GTM Strategy Growth Marketing Brand Marketing Performance Marketing Product Launches Strategic Partnerships
Let's start a conversation.
Whether it is about Japan, growth, technology, or collaboration, a simple note is enough.